Managing my brand

So I’ve been working with my brand manager to come up with some cohesive image of myself. I already had my font going into the deal (adobe garamond pro) but wanted more of a polished/holistic image. I like the business cards that I had back in the day, but they have too much information on them that is no longer relevant. For instance, they state that my bachelors degree is “expected May 2011.” Well, crap son, I have that now. It just means they are a little outdated (and weren’t the highest of quality).

However, now I’m faced with the dilema of really focusing my brand right now. Which email address do I want to include? Do I want them to have my website too? I thought of splitting the pack in 2; half having my website, the other half my email. However, my brand manager questioned the email address I have containing “katie” and me branding myself as “kate.” Point taken, Sami! However, my ideal address isn’t available through Google and I actually ended up creating a Google Apps account for this website tonight anyway. What does all this mean? I don’t know. The pressure of needing to commit to this whole “Kate’s a Cliché” thing is a lot. But why is that? This is the truest version of myself. I talk about work (which I love and is going really well right now) and I talk about my issues with life. I talk about my hunky bf but also my dreams and desires. If there is anyone that I want to do business with in the future, shouldn’t I hope that they would accept the full and true me?

Yes, but should I always open with that?

No, I don’t have to open with my life story, but having an awesome website can still be impressive and shit.

But what if I fall behind? What if I decide that maybe I’m not a blogger/write and I want to pick up… beading or something (ha!). Still, were that to happen, wouldn’t I want to retain my image without directing everyone to my out of date website? Arg, what to do what to do?!

It feels that committing to a business card that has my website is more closed than I tend to like things. I mean, my motto is to leave every door open, but, then what if I just end up with a bunch of open doors and no idea where to go? Then I would probably throw my arms out and spin for 2 minutes super fast and stumble into which ever I happened upon… which doesn’t get me any further with the Brand conundrum.

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One thought on “Managing my brand

  1. I’ve been thinking about this too… Especially because my therapist wants me to quit using the word CRAZY…. uh… I have a FB, Blog, Twitter, Etsy, Email, etc all saying “THIS MAMA IS CRAZY.” And I am… in the literal sense kinda (mental health issues like depression, anxiety and what not) but also in the kick ass way (like threatening to eat my children if they don’t obey!)

    It can be hard to take that step, but you just have to commit to something. Good luck figuring it all out!

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